Birmingham Primark opening is due next week but we the First Pictures From Inside World’s Biggest Primark showing off attractions like a Disney cafe and dedicated Harry Potter area.

Primark is an Irish fast fashion retailer headquartered in Dublin. They are opening a new store in the UK and it looks more like a theme park than a clothes store.
Birmingham Primark is comprising of five floors featuring womenswear, menswear, kidswear, footwear, accessories, lingerie, beauty and homeware along with its own barbers and beauty studio.

The beauty studio.
The barbers.
The shop floor

To spread the word and to give a sneak peek, the store welcomed friends and family on Monday night. People were thrilled with what they saw with many coming out gushing about its sheer size. The Disney cafe was among the most talked about places.

Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said:

“We confirm plans to open our new flagship store in Birmingham, on April 11, 2019.The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK.It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion.”

The Harry Potter area.
The Harry Potter area.

“The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware.In addition to amazing fashion at amazing prices, this store will have many new features.They will include Primark’s largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barbers and three unique and amazing dining experiences.”

The store will open to the public on Thursday 11 April.